{"id":4245,"date":"2016-11-16T08:40:43","date_gmt":"2016-11-16T07:40:43","guid":{"rendered":"http:\/\/fleurette.fr\/en\/?page_id=4245"},"modified":"2025-09-22T10:25:35","modified_gmt":"2025-09-22T09:25:35","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.fleurette-constructeur.fr\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1587108445538{margin-top: -50px !important;margin-bottom: 30px !important;padding-right: 30px !important;padding-left: 30px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

THE
\nFLEURETTE CONSTRUCTEUR
\nSTORY<\/h1>\n

[\/vc_column_text][vc_empty_space height=”8px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587108548185{background-color: #f8f8f8 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1586940566710{padding-right: 30px !important;}”][vc_column_text]<\/p>\n

It all began in 1967<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Jean Lucas created the first folding caravan featuring a fan-opening reminiscent of a flower unfurling. The Fleurette brand was born.<\/strong> Over the years, Fleurette grew to become FLEURETTE CONSTRUCTEUR, the only manufacturer to offer 100% polyester vehicles and able to claim the Made in France label for two brands: FLEURETTE & FLORIUM.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10954″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10959″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In 1987<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]Jacky, the eldest son of Jean Lucas, took over management of the company along with his brothers Michel (Technical Manager) and Yannick (Production Manager). In 1999, the family made the decision to split the production business (Fleurette SAS) from the distribution business (LDL SAS).<\/strong> The two companies then evolved independently, marking the beginnings of the Fleurette brand\u2019s network.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1586942358883{background-color: #f8f8f8 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In 2000<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

The Lucas family decided to completely focus on motorhome manufacturing<\/strong> and discontinue their caravans after 33 years of manufacturing them in the range.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10979″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”12006″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In 2005<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]The Lucas family decided to sell their company to Pierre Rousseau\u2019s RAPIDO Group. This choice made sense because of the companies\u2019 shared values, love of quality work and geographic proximity. The merger gave RAPIDO Group a stronger presence in the Premium Motorhome category.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1586942389288{background-color: #f8f8f8 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In 2010<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

After 40 years of working for the company, Jacky Lucas handed over the reins to his successor, Micha\u00ebl Langou\u00ebt,<\/strong> who had been the Sales and Marketing Manager. Under his leadership, FLORIUM<\/strong> was launched in 2011 as a modern motorhome brand, marking a turning point in the company\u2019s strategy.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10984″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”11808″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In 2016<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]FLEURETTE CONSTRUCTEUR expanded its business to include the manufacture of WESTFALIA brand campervans.<\/strong> In fact, this longstanding brand in the RV sector enjoyed renewed growth when it was bought by RAPIDO Group in 2011. This led to the development of the JULES VERNE and KEPLER camper ranges by FLEURETTE CONSTRUCTEUR sold through a reorganised network of dealers.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1586942414061{background-color: #f8f8f8 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In 2018<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

It was STYLEVAN EMOTION\u2019s turn to join in the FLEURETTE CONSTRUCTEUR adventure,<\/strong> with the brand launching the new DURBAN, MELBOURNE and AUCKLAND ranges.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”11803″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Find out more about our expertise in our video<\/h3>\n

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[vc_row full_width=”stretch_row_content” css=”.vc_custom_1587108445538{margin-top: -50px !important;margin-bottom: 30px !important;padding-right: 30px !important;padding-left: 30px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

THE
FLEURETTE CONSTRUCTEUR
STORY <\/p>\n

[\/vc_column_text][vc_empty_space height=”8px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587108548185{background-color: #f8f8f8 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1586940566710{padding-right: 30px !important;}”][vc_column_text]<\/p>\n

It all began in 1967<\/strong> <\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Jean Lucas created the first folding caravan featuring a fan-opening reminiscent of a flower unfurling. The Fleurette brand was born.<\/strong> Over the years, Fleurette grew to become FLEURETTE CONSTRUCTEUR, the only manufacturer to offer 100% polyester vehicles and able to claim the Made in France label for two brands: FLEURETTE & FLORIUM.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10954″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10959″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In 1987<\/strong> <\/p>\n

[\/vc_column_text][vc_column_text]Jacky, the eldest son of Jean Lucas, took over management of the company along with his brothers Michel (Technical Manager) and Yannick (Production Manager). In 1999, the family made the decision to split the production business (Fleurette SAS) from the distribution business (LDL SAS).<\/strong> The two companies then evolved […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4245","page","type-page","status-publish","hentry"],"yoast_head":"\nOur story - Fleurette Constructeur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fleurette-constructeur.fr\/en\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our story - Fleurette Constructeur\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row_content” css=”.vc_custom_1587108445538{margin-top: -50px !important;margin-bottom: 30px !important;padding-right: 30px !important;padding-left: 30px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text] THE FLEURETTE CONSTRUCTEUR STORY [\/vc_column_text][vc_empty_space height=”8px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587108548185{background-color: #f8f8f8 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1586940566710{padding-right: 30px !important;}”][vc_column_text] It all began in 1967 [\/vc_column_text][vc_column_text] Jean Lucas created the first folding caravan featuring a fan-opening reminiscent of a flower unfurling. The Fleurette brand was born. Over the years, Fleurette grew to become FLEURETTE CONSTRUCTEUR, the only manufacturer to offer 100% polyester vehicles and able to claim the Made in France label for two brands: FLEURETTE & FLORIUM. [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10954″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”10959″ img_size=”500×500″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text] In 1987 [\/vc_column_text][vc_column_text]Jacky, the eldest son of Jean Lucas, took over management of the company along with his brothers Michel (Technical Manager) and Yannick (Production Manager). In 1999, the family made the decision to split the production business (Fleurette SAS) from the distribution business (LDL SAS). The two companies then evolved [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fleurette-constructeur.fr\/en\/our-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Fleurette Constructeur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Fleurette-Florium-Motorhomes-229400777088532\/?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T09:25:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@FleuretteCC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/our-story\\\/\",\"url\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/our-story\\\/\",\"name\":\"Our story - Fleurette Constructeur\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/#website\"},\"datePublished\":\"2016-11-16T07:40:43+00:00\",\"dateModified\":\"2025-09-22T09:25:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/our-story\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/our-story\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/our-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/\",\"name\":\"Fleurette Constructeur\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fleurette-constructeur.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our story - Fleurette Constructeur","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fleurette-constructeur.fr\/en\/our-story\/","og_locale":"en_US","og_type":"article","og_title":"Our story - Fleurette Constructeur","og_description":"[vc_row full_width=”stretch_row_content” css=”.vc_custom_1587108445538{margin-top: -50px !important;margin-bottom: 30px !important;padding-right: 30px !important;padding-left: 30px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text] THE FLEURETTE CONSTRUCTEUR STORY [\/vc_column_text][vc_empty_space height=”8px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587108548185{background-color: #f8f8f8 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1586940566710{padding-right: 30px !important;}”][vc_column_text] It all began in 1967 [\/vc_column_text][vc_column_text] Jean Lucas created the first folding caravan featuring a fan-opening reminiscent of a flower unfurling. 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